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Pocket guide to the marketing plan /

McDonald, Malcolm, 1938-

Pocket guide to the marketing plan / Malcolm H.B. McDonald and Peter Morris. - Pocket book ed. - Oxford : Butterworth Heinemann, 1995. - 96p : ill. ; 19 cm.

Previous ed.: published as Marketing plan. London : Heinemann, 1987.

ISBN: 0750626429 No price 9780750626422

Nat. Bib. No.: GB9582268 bnb

Subjects--Topical Terms:
Marketing--Planning.

Subjects--Index Terms: Marketing

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