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Selling /

Allen, Peter, 1937-

Selling / Peter Allen. - 5th ed / revised by Geoffrey Wootten. - Harlow : Financial Times/Prentice Hall, 1998. - x,278p : ill. ; 24 cm. - Frameworks .

Previous ed: 1993. Includes index.

ISBN: 027363402X 9780273634027

Subjects--Topical Terms:
Marketing.

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