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Proctor, Tony.

Essentials of marketing research / Tony Proctor. - 2nd ed. - Harlow : Financial Times Prentice Hall, 2000. - 470p : ill., facsims.,maps ; 25 cm.

Previous ed.: London : Pitman, 1997.

Bibliography: p456-462. - Includes index.

ISBN: 0273642006 9780273642008

Nat. Bib. No.: GB99V3976 bnb

Subjects--Topical Terms:
Marketing research.