The future of brands :
The future of brands : twenty-five visions /
edited by Rita Clifton and Esther Maughan.
- Basingstoke : Macmillan, 2000 [i.e.1999]
- xv, 112p. : ports. ; 26 cm.
- Macmillan business .
Includes index. Published in association with Interbrand.
In this text Interbrand have invited leading international opinion formers from many different fields to give their visions on the future of brands. It provides brand biographies, expert commentary and influential league tables of brands.
0333776739 25.00 9780333776735
Brand name products.
Product management.
Includes index. Published in association with Interbrand.
In this text Interbrand have invited leading international opinion formers from many different fields to give their visions on the future of brands. It provides brand biographies, expert commentary and influential league tables of brands.
0333776739 25.00 9780333776735
Brand name products.
Product management.
