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West, Christopher.

Marketing research / Chris West. - Basingstoke : Macmillan, 1999. - xvi,219p ; 24 cm. - Macmillan business masters .

Bibliography: p212-213. - Includes index.

ISBN: 0333721780 9780333721780

Nat. Bib. No.: GB9931451 bnb

Subjects--Topical Terms:
Marketing research.