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Webb, John R. 1949-

Understanding and designing market research / John R. Webb. - 2nd ed. - London : Thomson Learning, 2002. - xiii, 235 p. ; 25 cm.

Previous ed.: London: Academic, 1992.

Includes bibliographical references and index.

ISBN: 1861525761 £19.99 9781861525765

Nat. Bib. No.: GBA1V2785 bnb

Subjects--Topical Terms:
Marketing research.