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Baverstock, Alison.

Publicity, newsletters, and press releases / Alison Baverstock ; cartoons by Beatrice Baumgartner-Cohen. - Oxford : Oxford University Press, 2002. - 96 p. : ill. ; 21 cm. - One step ahead .

Includes index.

ISBN: 0198603843 £6.99 9780198603849

Nat. Bib. No.: GBA251210 bnb

Subjects--Topical Terms:
Public relations.
Public relations--Management.
Newsletters.
Press releases.
Publicity.
Business communication.