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Goffman, Erving, 1922-1982.

Gender advertisements / Erving Goffman ; [foreword by Richard Hoggart]. - London : Macmillan, 1979. - viii,84p : chiefly ill. ; 29 cm. - Communications and culture .

Originally published: Washington : Society for the Anthropology of Visual Communication, 1976. ISBN 0-333-23953-9 Pbk : £2.95.

Bibl.

ISBN: 0333239520 : £7.95 0333239539 9780333239520 9780333239537

Nat. Bib. No.: GB7829250 bnb

Subjects--Topical Terms:
Sex role in advertising.
Sex role--Case studies.

Subjects--Index Terms: Sex roles Social aspects Study examples Sex roles in advertisements