Normal view MARC view ISBD view

Consumer behaviour / Leon Schiffman ... [et al.]. - 2nd ed. - Frenchs Forest, N.S.W. : Prentice Hall, 2001. - xiii, 665 p. : ill. (some col.) ; 25 cm.

Previous ed.: 1997.

Includes bibliographical references and index.

ISBN: 0724804277 No price 9780724804276

Nat. Bib. No.: GBA255911 bnb

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)