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Brierley, Sean.

The advertising handbook / Sean Brierley. - 2nd ed. - London : Routledge, 2002. - xiii, 297 p. : ill., ports. ; 24 cm. - Media practice .

Previous ed.: 1995.

Includes bibliographical references and index.

ISBN: 0415243912 No price 0415243920 (pbk.) : No price 9780415243919 9780415243926

Nat. Bib. No.: GBA1V4678 bnb

Subjects--Topical Terms:
Advertising.
Advertisers.