Normal view MARC view ISBD view

Moss, Gary L.

Eyecare business : marketing and strategy / Gary L. Moss, Peter G. Shaw-McMinn ; foreword by Barry J. Barresi. - Boston : Butterworth-Heinemann, c2001. - xviii, 339 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780750672382 (alk. paper) 0750672382 (alk. paper)

LCCN: 00049806

Subjects--Topical Terms:
Ophthalmology--economics
Marketing of Health Services--methods
Optometry--economics
Patient Satisfaction