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Doyle, P. 1943-

Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle. - Chichester ; New York : Wiley, c2000. - xii,370p : ill., port. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0471877271 : No price 9780471877271

Nat. Bib. No.: GBA149593 bnb

Subjects--Topical Terms:
Marketing--Management.
Corporations--Valuation.