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Holt, Douglas B.

How brands become icons : the principles of cultural branding / Douglas B. Holt. - Boston, MA. : Harvard Business School, c2004. - xiii, 265 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 1578517745 (hbk) : £17.99 9781578517749

Nat. Bib. No.: GBA459592 bnb

Subjects--Topical Terms:
Brand name products.
Business names.
Popular culture.