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Blythe, Jim.

Marketing / Jim Blythe. - London : SAGE Publications, 2006. - vi, 184 p. ; 22 cm. - Sage course companions .

Formerly CIP.

Includes bibliographical references and index.

ISBN: 9781412910330 (hbk) : No price 1412910331 (hbk) 9781412910347 (pbk.) 141291034X (pbk.)

Nat. Bib. No.: GBA598995 bnb

Subjects--Topical Terms:
Marketing.
Marketing--Study guides.