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Baker, Michael John.

Marketing strategy and management / Michael J. Baker. - 4th ed. - Basingstoke : Palgrave Macmillan, 2007. - xxviii, 577 p. ; 25 cm.

Formerly CIP. Previous ed.: Basingstoke: Macmillan, 2000.

Includes bibliographical references and index.

ISBN: 9781403986276 (pbk.) : £34.99 1403986274 (pbk.) : £34.99

Nat. Bib. No.: GBA6A2591 bnb

Subjects--Topical Terms:
Marketing--Management.
Marketing--Planning.