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Doole, Isobel.

International marketing strategy : analysis, development and implementation. - 4th ed. / Isobel Doole and Robin Lowe. - Australia ; United Kingdom : Thomson Learning, 2004. - xxi, 445 p. : col. ill., 1 col. map ; 28 cm.

Formerly CIP. Previous ed.: 2001.

Includes bibliographical references.

ISBN: 1844800253 (pbk.) : £32.99 9781844800254

Nat. Bib. No.: GBA4Z1602 bnb

Subjects--Topical Terms:
Export marketing--Management.
Export marketing--Management--Case studies.