Qualitative methods in business research /
Eriksson, Päivi.
Qualitative methods in business research / Paivi Eriksson and Anne Kovalainen. - London : SAGE, 2008. - 337p. - Introducing qualitative methods .
Covering all the major qualitative approaches in business studies, this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.
9781412903165 (hbk.) : £70.00 1412903165 (hbk.) : £70.00 9781412903172 (pbk.) : £24.99 1412903173 (pbk.) : £24.99
Business--Research.
Qualitative research.
Qualitative methods in business research / Paivi Eriksson and Anne Kovalainen. - London : SAGE, 2008. - 337p. - Introducing qualitative methods .
Covering all the major qualitative approaches in business studies, this practical, how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting.
9781412903165 (hbk.) : £70.00 1412903165 (hbk.) : £70.00 9781412903172 (pbk.) : £24.99 1412903173 (pbk.) : £24.99
Business--Research.
Qualitative research.
