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Value-based marketing : marketing strategies for corporate growth and shareholder value /

Doyle, Peter

Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle. - 2nd ed. - Chichester : John Wiley & Sons, Ltd., 2008. - xii, 367 p. : ill.

ISBN: 0470773146 (hbk.) 9780470773147 (hbk.)

Nat. Bib. No.: GBA893564

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Value-based marketing : marketing strategies for corporate growth and shareholder value /

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