Principles and practice of marketing /
Blythe, Jim.
Principles and practice of marketing / Jim Blythe. - 2nd ed. - Andover, Hampshire : South-Western Cengage Learning, c2009. - xxi, 744 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9781408011478 1408011476
Marketing--Management.
Marketing--Case studies.
Industrial marketing--Management.
Principles and practice of marketing / Jim Blythe. - 2nd ed. - Andover, Hampshire : South-Western Cengage Learning, c2009. - xxi, 744 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9781408011478 1408011476
Marketing--Management.
Marketing--Case studies.
Industrial marketing--Management.
