Consumer behavior :
Hawkins, Del I.
Consumer behavior : building marketing strategy / Hawkins, Del I. - 11th ed., International student ed. / Del I. Hawkins, David L. Mothersbaugh. - London : McGraw-Hill/Irwin, c2010. - xxii, 778 p. : col. ill. ; 26 cm. + 1 computer optical disc.
Previous ed.: 2007. CD-ROM.
Includes bibliographical references and index.
Specialized.
9780071288415 (set) : £43.99 0071288414 (set) : £43.99 9780073361345 (computer optical disc) : No price 0073361348 (computer optical disc) : No price 9780070171008 (pbk.) : No price 0070171009 (pbk.) : No price
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
Consumer behavior : building marketing strategy / Hawkins, Del I. - 11th ed., International student ed. / Del I. Hawkins, David L. Mothersbaugh. - London : McGraw-Hill/Irwin, c2010. - xxii, 778 p. : col. ill. ; 26 cm. + 1 computer optical disc.
Previous ed.: 2007. CD-ROM.
Includes bibliographical references and index.
Specialized.
9780071288415 (set) : £43.99 0071288414 (set) : £43.99 9780073361345 (computer optical disc) : No price 0073361348 (computer optical disc) : No price 9780070171008 (pbk.) : No price 0070171009 (pbk.) : No price
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--United States--Case studies.
