Normal view MARC view ISBD view

Hutt, Michael D.

Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 10th ed.,International ed. - Mason, Ohio : South-Western Cengage Learning, c2010. - xxxii, 652 p. : ill. ; 26 cm.

Previous ed.: Mason, Ohio: Thomson South-Western, 2006.

Includes bibliographical references and indexes.

ISBN: 0324581637 (pbk.) 9780324581638 (pbk.)

Nat. Bib. No.: GBA928331

Subjects--Topical Terms:
Industrial marketing--Management.
Industrial marketing--Management--Case studies.