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Middleton, Victor T. C.

Marketing in travel and tourism. - 4th ed. / Victor T.C. Middleton ... [et al.]. - Oxford : Butterworth-Heinemann, 2009. - xxv, 502 p. : ill. ; 27 cm.

Previous ed.: published as by Victor T.C. Middleton. 2001. Formerly CIP.

Includes bibliographical references and index.

ISBN: 9780750686938 (pbk.) : £29.99 0750686936 (pbk.) : £29.99

Nat. Bib. No.: GBA8D8777 bnb

Subjects--Topical Terms:
Tourism--Marketing.