Normal view MARC view ISBD view

Wright, Ray, 1942-

Business-to-business marketing a step-by-step guide / [electronic resource] : Business to business marketing Ray Wright. - Harlow ; New York : Pearson Education, 2004. - xiv, 522 p. : ill. ; 25 cm.

Includes bibliographical references and index.




Electronic reproduction.
UK :
MyiLibrary,
2007.

ISBN: 9786610561247 (electronic bk.) 6610561249

Source: 56124 MIL

Subjects--Topical Terms:
Industrial marketing.

Index Terms--Genre/Form:
Electronic books.