New packaging design /

Kirkpatrick, Janice.

New packaging design / Janice Kirkpatrick. - London : Laurence King, 2009. - 192 p. : ill. (chiefly col.) ; 29 cm.

Includes index.

Packaging is everywhere. Traditionally a means of preserving and promoting products, the rise of environmental issues and globalization mean that today's designers must do more to create innovative solutions that are also sustainable. This book shows how packaging design has changed to meet the demands of this new context.

Specialized.

9781856696135 (pbk.) : £24.95 1856696138 (pbk.) : £24.95


Packaging--Design.