Consumer behavior :
Solomon, Michael R.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 9th ed., Global ed. - Boston, [Mass.] : Pearson, c2011. - 680 p. : ill. (chiefly col.) ; 28 cm.
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.
Includes bibliographical references and index.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Specialized.
9780137034963 (pbk.) : £49.99 0137034962 (pbk.) : £49.99
Consumer behavior.
Market surveys.
Business and Management.
Consumer behavior : buying, having, and being / Michael R. Solomon. - 9th ed., Global ed. - Boston, [Mass.] : Pearson, c2011. - 680 p. : ill. (chiefly col.) ; 28 cm.
Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2009.
Includes bibliographical references and index.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Specialized.
9780137034963 (pbk.) : £49.99 0137034962 (pbk.) : £49.99
Consumer behavior.
Market surveys.
Business and Management.
