The paradox of choice :

Schwartz, Barry, 1946-

The paradox of choice : why more is less / Barry Schwartz. - New York : Ecco, 2005. - xi, 265 p. : ill. ; 21 cm.

Originally published: 2004.

Includes bibliographical references and index.

Too much of a good thing, argues Schwartz, can be detrimental to our psychological well-being. A culture that thrives on the availability of constantly evolving options may foster dissatisfaction and even self-blame in individuals that could lead to a paralysis in decision making and even depression.

9780060005696 (pbk.) : £7.99 0060005696 (pbk.) : £7.99


Choice (Psychology)
Decision making.