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Middleton, Victor T. C.

Marketing in travel and tourism [electronic resource] / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod. - 4th ed. - Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009. - xxv , 502 p. : col. ill. ; 27 cm.

Includes bibliographical references (p. 487-491) and index.




Electronic reproduction.
UK :
MyiLibrary,
2010.

ISBN: 9786612737657 (electronic bk.) 6612737654

Subjects--Topical Terms:
Tourism--Marketing.

Index Terms--Genre/Form:
Electronic books.