Airline marketing and management /
Shaw, Stephen, 1950-
Airline marketing and management / Stephen Shaw. - 7th ed. - Farnham : Ashgate, 2011. - 350 p. ; 24 cm.
Previous ed.: 2007.
Includes bibliographical references and index.
Stephen Shaw's study examines the principles of marketing and demonstrates the way in which these principles can be applied in today's airline industry. The book is full of up-to-date and relevant examples drawn from world-wide aviation sources.
Specialized.
9781409401490 (pbk.) : £19.95 1409401499 (pbk.) : £19.95 9781409401476 (hbk.) : £65.00 1409401472 (hbk.) : £65.00
Airlines--Management.
Airlines--Marketing.
Transport.
Airline marketing and management / Stephen Shaw. - 7th ed. - Farnham : Ashgate, 2011. - 350 p. ; 24 cm.
Previous ed.: 2007.
Includes bibliographical references and index.
Stephen Shaw's study examines the principles of marketing and demonstrates the way in which these principles can be applied in today's airline industry. The book is full of up-to-date and relevant examples drawn from world-wide aviation sources.
Specialized.
9781409401490 (pbk.) : £19.95 1409401499 (pbk.) : £19.95 9781409401476 (hbk.) : £65.00 1409401472 (hbk.) : £65.00
Airlines--Management.
Airlines--Marketing.
Transport.
