Essential guide to marketing planning

Wood, Marian Burk.

Essential guide to marketing planning [electronic resource] / Marian Burk Wood. - 2nd ed. - Harlow, Eng. ; New York, NY : Pearson Financial Times, 2010. - 1 online resource (xxii, 303 p.) : ill.

Includes index.

9786612786013 (electronic bk.) 6612786019

278601 MIL


Marketing--Planning.


Electronic books.