Essential guide to marketing planning
Wood, Marian Burk.
Essential guide to marketing planning [electronic resource] / Marian Burk Wood. - 2nd ed. - Harlow, Eng. ; New York, NY : Pearson Financial Times, 2010. - 1 online resource (xxii, 303 p.) : ill.
Includes index.
9786612786013 (electronic bk.) 6612786019
278601 MIL
Marketing--Planning.
Electronic books.
Essential guide to marketing planning [electronic resource] / Marian Burk Wood. - 2nd ed. - Harlow, Eng. ; New York, NY : Pearson Financial Times, 2010. - 1 online resource (xxii, 303 p.) : ill.
Includes index.
9786612786013 (electronic bk.) 6612786019
278601 MIL
Marketing--Planning.
Electronic books.