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Fill, Chris.

Essentials of marketing communications [electronic resource] / Chris Fill. - Harlow, England ; New York : Financial Times Prentice Hall, 2011. - 1 online resource (xxvii, 412 p.) : col. ill.

Includes bibliographical references and index.

ISBN: 9786613173300 (electronic bk.) 6613173304

Source: 317330 MIL

Subjects--Topical Terms:
Communication in marketing.

Index Terms--Genre/Form:
Electronic books.