Strategic management essentials /
Hill, Charles W. L.
Strategic management essentials / , Gareth R. Jones, Charles W. L. Hill. - 3rd ed., International ed. - Mason, Ohio : Cengage Learning [distributor], 2011. - 400 p. ; 25 cm.
Based on real-world practices and current thinking, this text's presentation of strategic management features an increased emphasis on the 'business model' concept as a way of framing the issues of competitive advantage.
Specialized.
9781111525200 (pbk.) : £39.99 111152520X (pbk.) : £39.99
Strategic planning.
Business and Management.
Strategic management essentials / , Gareth R. Jones, Charles W. L. Hill. - 3rd ed., International ed. - Mason, Ohio : Cengage Learning [distributor], 2011. - 400 p. ; 25 cm.
Based on real-world practices and current thinking, this text's presentation of strategic management features an increased emphasis on the 'business model' concept as a way of framing the issues of competitive advantage.
Specialized.
9781111525200 (pbk.) : £39.99 111152520X (pbk.) : £39.99
Strategic planning.
Business and Management.
