International business :
Wild, John J.
International business : the challenges of globalization / John J. Wild, Kenneth J. Wild. - 6th ed., Global ed. - Boston, [Mass.] ; London : Pearson, c2012. - 480 p. : col. ill., col. maps ; 28 cm. + 1 Internet access card.
Includes bibliographical references and index.
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
Specialized.
9780273752639 (pack) : £45.65 0273752634 (pack) : £45.65 9780273752578 (pbk.) : No price 027375257X (pbk.) : No price 9780273752585 (Internet access card) : No price 0273752588 (Internet access card) : No price
International business enterprises--Management.
International trade.
Globalization.
Business and Management.
International business : the challenges of globalization / John J. Wild, Kenneth J. Wild. - 6th ed., Global ed. - Boston, [Mass.] ; London : Pearson, c2012. - 480 p. : col. ill., col. maps ; 28 cm. + 1 Internet access card.
Includes bibliographical references and index.
Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.
Specialized.
9780273752639 (pack) : £45.65 0273752634 (pack) : £45.65 9780273752578 (pbk.) : No price 027375257X (pbk.) : No price 9780273752585 (Internet access card) : No price 0273752588 (Internet access card) : No price
International business enterprises--Management.
International trade.
Globalization.
Business and Management.
