Branded beauty : how marketing changed the way we look /
Tungate, Mark, 1967-
Branded beauty : how marketing changed the way we look / Mark Tungate. - 1st ed. - London : Kogan Page, 2011. - viii, 277 p. ; 24 cm.
Formerly CIP.
Includes bibliographical references (p. [257]-258) and index.
Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.
9780749461812 (hbk.) : £19.99 0749461810 (hbk.) : £19.99
2011021594
GBB177849 bnb
Cosmetics industry.
Branding (Marketing)
Advertising--Cosmetics.
Branded beauty : how marketing changed the way we look / Mark Tungate. - 1st ed. - London : Kogan Page, 2011. - viii, 277 p. ; 24 cm.
Formerly CIP.
Includes bibliographical references (p. [257]-258) and index.
Chasing Cleopatra -- The glamour professionals -- Out come the talons -- The beauty queen of Corona -- The French beauty factory -- Giants in the bathroom -- The Stardust factor -- The five percent solution -- The lure of luxury -- How to launch a cream -- The quest for eternal youth -- Beauty goes global -- A face in the crowd : finding a niche -- Beauty from shelf to street -- Digital beauty -- Under the knife -- The new male order -- Ethical, organic, and sustainable -- The needle artists -- The future of beauty.
9780749461812 (hbk.) : £19.99 0749461810 (hbk.) : £19.99
2011021594
GBB177849 bnb
Cosmetics industry.
Branding (Marketing)
Advertising--Cosmetics.
