Services marketing :
Services marketing : integrating customer focus across the firm.
- 2nd European ed. / Alan Wilson ... [et al.].
- London : McGraw-Hill Higher Education, c2012.
- xxv, 559 p. : ill. (chiefly col.) ; 27 cm.
Previous ed.: 2008.
Includes bibliographical references and index.
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
Specialized.
9780077131715 (pbk.) : £45.99 0077131711 (pbk.) : £45.99
Service industries--Marketing.
Customer services.
Marketing.
Business and Management.
Previous ed.: 2008.
Includes bibliographical references and index.
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.
Specialized.
9780077131715 (pbk.) : £45.99 0077131711 (pbk.) : £45.99
Service industries--Marketing.
Customer services.
Marketing.
Business and Management.
