Mass media research :
Wimmer, Roger D.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 9th ed., International ed. - [Belmont, Calif.?] : Wadsworth Cengage Learning, c2011. - xii, 464 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism . - Wadsworth series in mass communication and journalism. .
Previous ed.: Belmont, Calif.; London: Thomson/Wadsworth, 2006.
Includes bibliographical references and index.
This market-leading text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research and experimental research.
Specialized.
9781285074603 (pbk.) : £38.99 1439083924 (pbk.) : £84.00 1285074602 9781439083925
Mass media--Research.
Media Studies.
Mass media research : an introduction / Roger D. Wimmer, Joseph R. Dominick. - 9th ed., International ed. - [Belmont, Calif.?] : Wadsworth Cengage Learning, c2011. - xii, 464 p. : ill. ; 24 cm. - Wadsworth series in mass communication and journalism . - Wadsworth series in mass communication and journalism. .
Previous ed.: Belmont, Calif.; London: Thomson/Wadsworth, 2006.
Includes bibliographical references and index.
This market-leading text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative, content analysis, survey research and experimental research.
Specialized.
9781285074603 (pbk.) : £38.99 1439083924 (pbk.) : £84.00 1285074602 9781439083925
Mass media--Research.
Media Studies.
