Idea generation /
Leonard, Neil, M.A.,
Idea generation / Neil Leonard, Gavin Ambrose. - 192 pages : illustrations (black and white, and colour) ; 23 cm. - Basics graphic design ; 03 . - Basics graphic design ; 03. .
Includes bibliographical references and index.
This volume explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro; from brain storming to more focused, selective and strategic systems.
Specialized.
9782940411818 (pbk.) : £23.50 2940411816
Graphic arts.
Creative thinking.
Art and Design.
Art and Design.
Idea generation / Neil Leonard, Gavin Ambrose. - 192 pages : illustrations (black and white, and colour) ; 23 cm. - Basics graphic design ; 03 . - Basics graphic design ; 03. .
Includes bibliographical references and index.
This volume explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as the many levels of idea generation, from the macro to the micro; from brain storming to more focused, selective and strategic systems.
Specialized.
9782940411818 (pbk.) : £23.50 2940411816
Graphic arts.
Creative thinking.
Art and Design.
Art and Design.
