International business strategy :
Verbeke, Alain,
International business strategy : rethinking the foundations of global corporate success / Alain Verbeke. - Second edition. - xxiii, 590 pages : illustrations (colour) ; 25 cm
Previous edition: 2009.
Includes bibliographical references and index.
This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. Students will gain the practical knowledge and skills through a critical study of mainstream strategy models and the analysis of 48 key journal articles.
Specialized.
9781107683099 (pbk.) : No price 1107683092
International business enterprises--Management.
International business enterprises--Management--Case studies.
Strategic planning.
Strategic planning--Case studies.
Business and Management.
Business and Management.
International business strategy : rethinking the foundations of global corporate success / Alain Verbeke. - Second edition. - xxiii, 590 pages : illustrations (colour) ; 25 cm
Previous edition: 2009.
Includes bibliographical references and index.
This practical textbook shows how the key concepts from business strategy literature can be applied to multinational enterprise. Students will gain the practical knowledge and skills through a critical study of mainstream strategy models and the analysis of 48 key journal articles.
Specialized.
9781107683099 (pbk.) : No price 1107683092
International business enterprises--Management.
International business enterprises--Management--Case studies.
Strategic planning.
Strategic planning--Case studies.
Business and Management.
Business and Management.
