The hidden persuaders /
Packard, Vance, 1914-1996.
The hidden persuaders / Vance Packard. - New York : London : Ig ; Turnaround [distributor], 2007. - 200 p. ; 23 cm.
Originally published: New York: David McKay, 1957. Includes index.
Originally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products.
Specialized.
9780978843106 (pbk.) : £9.99 097884310X (pbk.) : £9.99
Marketing--Sociological aspects.
Advertising--Social aspects--United States.
Advertising--Psychological aspects.
The hidden persuaders / Vance Packard. - New York : London : Ig ; Turnaround [distributor], 2007. - 200 p. ; 23 cm.
Originally published: New York: David McKay, 1957. Includes index.
Originally published in 1957, 'The Hidden Persuaders' is Vance Packard's pioneering work exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, by advertisers to secretly manipulate mass desire for consumer goods and products.
Specialized.
9780978843106 (pbk.) : £9.99 097884310X (pbk.) : £9.99
Marketing--Sociological aspects.
Advertising--Social aspects--United States.
Advertising--Psychological aspects.
