Wally Olins :
Olins, Wally.
Wally Olins : the brand handbook. - London : Thames & Hudson, 2008. - 112 p. : ill. (chiefly col.), ports. (some col.) ; 23 cm.
Includes index.
Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world.
Specialized.
9780500514085 (hbk.) : £9.95 0500514089 (hbk.) : £9.95
Branding (Marketing)
Brand name products--Management.
Wally Olins : the brand handbook. - London : Thames & Hudson, 2008. - 112 p. : ill. (chiefly col.), ports. (some col.) ; 23 cm.
Includes index.
Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world.
Specialized.
9780500514085 (hbk.) : £9.95 0500514089 (hbk.) : £9.95
Branding (Marketing)
Brand name products--Management.
