Airport marketing /
Halpern, Nigel,
Airport marketing / Nigel Halpern and Anne Graham. - xvii, 225 pages : illustrations (black and white) ; 25 cm
Includes bibliographical references and index.
This book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution).
Specialized.
9780415529396 (pbk.) : £29.99 9780203117903 (ebook) : No price 0415529395 0203117905
Airports--Marketing.
Airports--Economic aspects.
Airports--Management.
Aeronautics, Commercial--Economic aspects.
Transport.
Transport.
Airport marketing / Nigel Halpern and Anne Graham. - xvii, 225 pages : illustrations (black and white) ; 25 cm
Includes bibliographical references and index.
This book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution).
Specialized.
9780415529396 (pbk.) : £29.99 9780203117903 (ebook) : No price 0415529395 0203117905
Airports--Marketing.
Airports--Economic aspects.
Airports--Management.
Aeronautics, Commercial--Economic aspects.
Transport.
Transport.
