Fashion marketing :

Fashion marketing : contemporary issues / [edited by] Tony Hines and Margaret Bruce. - 2nd ed. - Amsterdam ; London : Butterworth-Heinemann, 2007. - xxiv, 324 p. : ill. ; 24 cm.

Previous ed.: 2001.

Includes bibliographical references and index.

This is a book of contributions from renowned academics and practitioners that address many of the contemporary issues facing one of the largest and most global of industries.

Specialized.

9780750668972 (pbk.) : £24.99 0750668970 (pbk.) : £24.99


Fashion merchandising.