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Principles & practice of marketing /

Blythe, Jim,

Principles & practice of marketing / Jim Blythe. - 3rd edition. - xxvii, 772 pages : illustrations (colour) ; 27 cm

Previous edition: Andover: South-Western, 2009.

Includes bibliographical references and index.

ISBN: 9781446274002 1446274004

Subjects--Topical Terms:
Marketing.
Business and Management.

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