Marketing ethics & society /
Eagle, Lynne,
Marketing ethics & society / Lynne Eagle & Stephan Dahl. - xiii, 300 pages : illustrations (black and white) ; 24 cm
Includes bibliographical references and index.
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
Specialized.
9781446296622 (pbk.) : £32.99 1446296628
Marketing--Moral and ethical aspects.
Business ethics.
Society.
Society.
Marketing ethics & society / Lynne Eagle & Stephan Dahl. - xiii, 300 pages : illustrations (black and white) ; 24 cm
Includes bibliographical references and index.
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
Specialized.
9781446296622 (pbk.) : £32.99 1446296628
Marketing--Moral and ethical aspects.
Business ethics.
Society.
Society.
