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Marketing principles : course book. - Fourth edition. - viii, 490 pages : illustrations (black and white) ; 30 cm. - Business essentials .

"Supporting Pearson BTEC Higher Nationals and Foundation degrees."

Includes bibliographical references (pages 471-472) and index.



ISBN: 9781472734808 (paperback) 1472734807

Nat. Bib. No.: GBB5F2096 bnb

Subjects--Corporate Names:
Business and Technician Education Council (Great Britain)--Examinations--Study guides.

Subjects--Topical Terms:
Marketing--Examinations--Study guides.
BTECs (Great Britain)--Study guides.
Businesspeople--Certification--Examinations--Great Britain--Study guides.