Scoring points :
Humby, Clive,
Scoring points : how Tesco continues to win customer loyalty / Clive Humby, Terry Hunt and Tim Phillips. - Second edition. - vii, 294 p. : illustrations (black and white, and colour) ; 24 cm
This edition originally published: 2007. Includes index.
'Scoring Points' tells the story of how Tesco Clubcard was conceived, launched and developed. It shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed.
Specialized.
9780749476250 (hbk.) : £57.99 0749476257
Tesco (Firm)
Customer loyalty programs--Great Britain.
Consumer satisfaction--Great Britain.
Business and Management.
Business and Management.
Scoring points : how Tesco continues to win customer loyalty / Clive Humby, Terry Hunt and Tim Phillips. - Second edition. - vii, 294 p. : illustrations (black and white, and colour) ; 24 cm
This edition originally published: 2007. Includes index.
'Scoring Points' tells the story of how Tesco Clubcard was conceived, launched and developed. It shows how Tesco made customer loyalty marketing work, when almost every other loyalty programme failed.
Specialized.
9780749476250 (hbk.) : £57.99 0749476257
Tesco (Firm)
Customer loyalty programs--Great Britain.
Consumer satisfaction--Great Britain.
Business and Management.
Business and Management.
