Consumer behaviour :
Solomon, Michael R.,
Consumer behaviour : a European perspective. - Fifth edition / Michael Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg. - xxviii, 672 pages : illustrations (chiefly colour) ; 27 cm
Includes bibliographical references and indexes.
Preface -- Guided tour -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Part a consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Part b how consumers see the world and themselves -- Perception -- The self -- Motivation, values and lifestyle -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and social media -- European family structures, household decision-making and age cohorts -- Income and social class -- Part e culture and european lifestyles -- Culture and consumer behaviour -- Cultural change processes -- New times, new consumers -- Glossary -- Indexes.
9780273772729 0273772724
2013008564
Consumer behavior--Europe.
Consumer behaviour : a European perspective. - Fifth edition / Michael Solomon, Gary Bamossy, Søren Askegaard, Margaret K. Hogg. - xxviii, 672 pages : illustrations (chiefly colour) ; 27 cm
Includes bibliographical references and indexes.
Preface -- Guided tour -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Part a consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Part b how consumers see the world and themselves -- Perception -- The self -- Motivation, values and lifestyle -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and social media -- European family structures, household decision-making and age cohorts -- Income and social class -- Part e culture and european lifestyles -- Culture and consumer behaviour -- Cultural change processes -- New times, new consumers -- Glossary -- Indexes.
9780273772729 0273772724
2013008564
Consumer behavior--Europe.
