The myth of the ethical consumer /
Devinney, Timothy M. 1956-
The myth of the ethical consumer / Timothy M. Devinney, Pat Auger, Giana M. Eckhardt. - Cambridge : Cambridge University Press, 2010. - xvii, 240 p. : ill. ; 23 cm.
Multimedia tem accomapnied by DVD-ROM
Includes bibliographical references and index.
Do consumers really care where products come from and how they are made? Using first-hand findings and extensive research, this book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored.
Specialized.
9780521766944 (hbk.) : £55.00 052176694X (hbk.) : £55.00 9780521747554 (pbk.) : £21.99 0521747554 (pbk.) : £21.99
Consumption (Economics)--Moral and ethical aspects.
Society.
The myth of the ethical consumer / Timothy M. Devinney, Pat Auger, Giana M. Eckhardt. - Cambridge : Cambridge University Press, 2010. - xvii, 240 p. : ill. ; 23 cm.
Multimedia tem accomapnied by DVD-ROM
Includes bibliographical references and index.
Do consumers really care where products come from and how they are made? Using first-hand findings and extensive research, this book reveals not only why the search for the 'ethical consumer' is futile but also why the social aspects of consumption cannot be ignored.
Specialized.
9780521766944 (hbk.) : £55.00 052176694X (hbk.) : £55.00 9780521747554 (pbk.) : £21.99 0521747554 (pbk.) : £21.99
Consumption (Economics)--Moral and ethical aspects.
Society.
