Essentials of marketing.

Blythe, Jim,

Essentials of marketing. - Sixth edition / Jim Blythe, Jane Martin. - xviii, 350 pages : illustrations (colour) ; 27 cm

Previous edition: 2012.

Includes bibliographical references and index.

'Essentials of Marketing' provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.

Specialized.

9781292098449 (pbk.) : £45.99 1292098449


Marketing.
Business and Management.
Business and Management.