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Shank, Matthew D.,

Sports marketing : a strategic perspective. - Fifth edition / - xxxii, 669 pages : colour illustrations ; 25 cm

Previous edition: 2009.

Includes bibliographical references and index.

ISBN: 9781138015968 9781138015951 (Cloth/HB) 1138015962 1138015954

LCCN: 2014020521

Subjects--Topical Terms:
Sports--Marketing.--United States
Sports--Economic aspects--United States.