Big data :

Marr, Bernard,

Big data : using SMART big data, analytics and metrics to make better decisions and improve performance / Bernard Marr. - ix, 246 pages : illustrations (black and white) ; 22 cm

Includes bibliographical references and index.

Convert the promise of big data into real world results. There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understand of the theory enough to hold your own in strategy meetings?

9781118965832 (pbk.) : £12.99 £12.99 £12.99


Business planning--Data processing.
Decision making--Data processing.
Organizational effectiveness--Data processing.
Big data.
Business intelligence.
Data mining.
Business and Management.